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Going Against the Grain
"We are very passionate about what we do and wanted every aspect of our product labelling and visual marketing to reflect our ‘rebel with a cause' attitude and ethos. We began with the Essential logo, and moved on to vibrant new packaging for our herbal teas, canned fruits, spreads and more. New Point of Sale support materials have also been produced for shops with the distinctive rebrand, to compliment the new product labelling in-store. 15% off your order value Use your promotion code from the Guardian Magazine when proceeding to checkout.
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