Going Against the Grain

Earlier this year the Essential brand unveiled an exciting rebranding that has been 6 years in the making! The new designs communicate the personality of the cooperative, as Eli Sarre explains:

"We are very passionate about what we do and wanted every aspect of our product labelling and visual marketing to reflect our ‘rebel with a cause' attitude and ethos. We began with the Essential logo, and moved on to vibrant new packaging for our herbal teas, canned fruits, spreads and more.

"At Essential Trading we are strong believers in doing things our own way. The ‘Going Against the Grain' campaign that we are launching for 2014 is all about our ‘consciously different' ethos: for example, to protect the independent retailer we don't trade with British supermarkets, we run our business on solar energy, and we offer a 100% vegetarian and GMO-free guarantee".

New Point of Sale support materials have also been produced for shops with the distinctive rebrand, to compliment the new product labelling in-store.

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