Aloe Vera is a naturally cooling and nourishing plant renowned for maintaining youthful looks, healthy skin and balanced digestion. It has been used for thousands of years for its healing properties and is one of Ayurveda's most potent cleansing and rejuvenating elixirs. Aloe Vera is an amazing versatile plant - it truly is nature at its finest. Pukka's Aloe Vera juice is made from 100% organic Aloe Vera Barbadensis (Miller) and certified by the Soil Association with the least amount of processing possible Pukka use only the inner leaf gel, not the outer rind, as this is the active component. They do not use whole leaf as the outer rind contains harsh laxatives that need to go through a number of filtration processes to remove it (along with other essential nutrients) Using the inner gel means all of the beneficial fibre is retained with no bitterness in the final juice.